Throughout history, agile organizations have adapted to disruptions that have affected their customers and, ultimately, their brands. Others have fallen behind or collapsed. Yet, digital disruption is proving to be a uniquely unprecedented accelerator for creating winners and losers in today’s…
Blog Archives
Let’s Get Disruptive: A CMO’s view of the future of technology and marketing
Tagged with: 2014 Digital Marketing, 2015 Digital Marketing, advertising, big data, CDO, Chief Marketing Officer, customer journey, digital marketing, Marketing, omnichannel, Social media
Posted in Advertising, Big Data, Branding, CDO, CMO, Consumer behavior, Content Marketing, Customer Journey, Digital Marketing, Disruption, Marketing, omnichannel, social media, wearables
Posted in Advertising, Big Data, Branding, CDO, CMO, Consumer behavior, Content Marketing, Customer Journey, Digital Marketing, Disruption, Marketing, omnichannel, social media, wearables
Digital Transformation: The Digitization of the CMO Role
The only thing evolving faster than technology today is consumer behavior. And, the two are inseparable. Some stats to ponder: By the end of this year there will be nearly 2 billion smartphone users globally – more than one quarter of…
Tagged with: 2014 Digital Marketing, analytics, brand, CDO, Chief Digital Officer, Chief Marketing Officer, CMO, CX, mobile marketing, omnichannel, Social media
Posted in Advertising, Branding, CDO, CMO, Consumer behavior, Content Marketing, Customer Journey, Digital Marketing, omnichannel, social media
Posted in Advertising, Branding, CDO, CMO, Consumer behavior, Content Marketing, Customer Journey, Digital Marketing, omnichannel, social media
From Content to Conversion: Personas as Marketing Roadmap
Content marketing is gaining momentum as a highly effective lead generation strategy. When done well, it bypasses banner blindness and consumer skepticism. And, by providing utility and value, it establishes a reservoir of trust between a brand and its prospective customers.…
Tagged with: 2014 Digital Marketing, advertising, brand, CMO, Consumer behavior, content, content marketing, customer journey, CX, digital marketing, Personas, Social media
Posted in Advertising, Branding, CMO, Consumer behavior, Content Marketing, Customer Journey, Digital Marketing, omnichannel, Personas, social media, Uncategorized
Posted in Advertising, Branding, CMO, Consumer behavior, Content Marketing, Customer Journey, Digital Marketing, omnichannel, Personas, social media, Uncategorized
Avoidable losses: Integrating Online and Offline Content
Lost in translation. The irony of offline or traditional media today is that every word, every photo, every graphic design is born as pixels. That photo? Digital. That headline? Digital. That chart? Digital. And not just digital, but intrinsically able to be measured,…
Tagged with: advertising, brand, CMO, Consumer behavior, content, customer journey, CX, digital marketing, omnichannel, Social media
Posted in Advertising, Branding, CMO, Consumer behavior, Customer Journey, Digital Marketing, omnichannel, social media
Posted in Advertising, Branding, CMO, Consumer behavior, Customer Journey, Digital Marketing, omnichannel, social media
Marketing: What’s Now and What’s Next?
The only thing moving faster than our customers is the seemingly constant stream of digital marketing strategies and tactics. Here’s a snapshot of what CMOs are planning. Today, 75% of marketing budgets is still spent offline. However, few can argue with…
Tagged with: 2014 Digital Marketing, advertising, CMO, digital marketing, Experian, Social media
Posted in Advertising, CMO, Customer Journey, Digital Marketing, social media
Posted in Advertising, CMO, Customer Journey, Digital Marketing, social media
The Connected Customer Journey: An Omni-channel Roadmap
Phone. Search. Banner Ad. YouTube. Laptop. Twitter. Blog. Tablet. Reviews. Website. Store. This seemingly random scramble of channels, platforms, and touch points actually represents a very common customer journey. Connecting the dots, or more specifically, connecting the experiences, is our job as CMOs. And, whether…
Tagged with: CMO, customer journey, CX, digital marketing, mobile marketing, omnichannel, Social media
Posted in Advertising, Branding, CMO, Consumer behavior, Content Marketing, Customer Journey, Digital Marketing, omnichannel, social media
Posted in Advertising, Branding, CMO, Consumer behavior, Content Marketing, Customer Journey, Digital Marketing, omnichannel, social media
 | Michael Schinelli, C… on Let’s Get Disruptive: A… |
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